Persuasion is powerful
Public Relations
When it comes to generating interest in your story, you have to first consider your various audiences. Whether consumer focused, or B2B, we make certain that the objectives are clear and the story has appeal for the intended audience. Among our PR services:
Strategic planning
Campaign management
Media relations
Press releases
Social Media strategy and execution
Media planning and buying
Press and media events
Executive training and coaching
Trade shows
Experiential Marketing/Events
"Experiential Marketing" is a phrase thrown around by a lot of people with differing opinions about what the term means. Kelly's definition is a simple one. “Experiential Marketing creates touch points that allow consumers to understand, interact with, and contribute to the brand.” Our experiential programs include:
Events marketing
Trade show experiences
Pop-up stores and other guerilla marketing tactics
Corportate events
Live entertainment
Film & Video
Whether it is creating b-roll, producing an EPK, event documentation, or a fully scripted corporate video, Sway PR and Marketing brings unmatched experience to video production. Having produced video packages and live remotes for “The Oprah Winfrey Show” and Buena Vista Television, Founder Kelly Olson's disciplined approach to production enables Sway to remain on-time and on-budget while achieving all strategic objectives. Among our film and video services:
Media training and consulting
Creative development, including scripting and preproduction
Project management
Field producing
Contact us today
Find out how our PR and marketing strategies can give you the competitive advantage that will propel your business to success.
Consulting Services
While we at Sway would love to take on the execution of your long term PR or Marketing strategy, we recognize that sometimes a more minor adjustment or redirection is all that is required. We have a long history of serving as consultants and strategists to get our clients' marketing programs on the right track.
- Consulting services include:
- Evaluation of companies' existing PR & Marketing strategies
- Current team and/or agency evaluation
- Vendor and agency management
- Strategic planning
- Experiental Marketing and Events Ideation
- Facilitation and management of RFP process
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